Introduction to International Business

International business refers to the exchange of goods, services, and capital across international borders, driven by the global nature of modern trade and commerce. It involves companies engaging in cross-border transactions, entering foreign markets, and navigating various legal, economic, cultural, and political environments. The goal is to expand business opportunities, reach a broader customer base, and leverage global resources for growth and profitability. International business strategies focus on understanding diverse markets, adapting to local needs, managing global supply chains, and addressing challenges such as currency fluctuations, trade regulations, and geopolitical factors. In an increasingly interconnected world, international business plays a key role in driving innovation, competition, and economic development.